“Now, work on your plan”
Early in my career, they told me, “Most people have a business plan, but the problem is they don’t work with their plan.” The same can be said for New Year’s resolutions. How many promises have you made to yourself and how many will you keep?
A big problem is that too many goals are sometimes set. Another problem could be that the goal is so dramatic that it would take all your time to reach it. In fact, it can be so big that it becomes overwhelming. At this stage, not only will you not work on this idea, but the overwhelming state will prevent you from achieving your other simpler goals.
For example, if you wanted to be known nationally this year, you’d have to take giant leaps in public relations to get there. It would involve speaking in as many places as you can, demonstrating your experience, connecting with as many media as possible, and continuing to be seen and heard in all ways known to humanity.
At the same time, you still have all the other avenues of your business to tackle as your company’s CEO. How do you fight this dilemma?
In my mind, I will equip a great one year project with a daily vitamin. My suggestion is to split your PR strategies into doable tasks. First, describe absolutely everything you can think of that you will need to try and complete in order for you to feel 100% successful. Then prioritize the steps in order of what will take the longest to complete.
Start with the most difficult and time-consuming tasks. The reasoning here is twofold. First, you have the biggest excitement at the start of the year, like in “This time I’m going to really do it!” Therefore, it will now be easier to cope with the difficult task. Secondly, if you start a long project at the end of the year, you may not complete it in time and feel like you have been disappointed.
Now that you know which business to start, complete at least one step each day, depending on how much time you can spend on the project. This is where I compare the process with vitamin once a day.
One task a day dedicated to your highest priority will give you renewed energy to move forward! You will feel the excitement approaching and the adrenaline will flow. Your project will get easier and more joyful each day as you complete a task.
As you get used to the daily routine of working on your big project, it will also become easier to focus on a couple of smaller tasks. After several months, you begin to feel that you are making great strides to make yourself known and that other areas of your business are also growing. In fact, since all areas of your business are built together, new businesses will be introduced to you with much less effort.
When you work strategically, the worry lessens and the smile returns to your face. At the same time, be sure to help those who need your area of expertise or want to follow in your footsteps. Your new behavior will attract new customers as you are happy, confident and seemingly successful. You’ll also create repeat deals, referrals, and testimonials – all essential ingredients for success. Plan Your Success